For us, it runs deep.
Ellsworth & Co. is a family run business. Choosing a name was easy.
The definition of tradition is: the handing down of information, beliefs, and customs by word of mouth or by example from one generation to another without written instruction.
Ellsworth was the name given to a special boy, born in 1912 in San Francisco’s Mission district.
A boy who learned early in life that it wasn’t fair and that if you wanted something you had to go out and get it.
He was a boy who had a dream that was turned into reality when he became a Major League Baseball player in 1935, a World Series champion in 1938 and 1939.
He was a man who never backed down.
A visionary who invented techniques sometimes long before they became mainstream and a man who rebuilt his home from the ashes at the age of 68 and started all over again.
Ellsworth was our father and grandfather.
He was our moral compass who instilled in us the values of hard work, doing it right, unwavering pride and never quitting. Values used to build the foundation of our company.
So, what is in a name? Tradition.
Without written instruction!
However, we are making one exception.
We are putting it in writing…
On every toe of every pair of socks where you’ll find [his] Ellsworth’s authentic signature.
After all, for us, there is no better stamp of approval.
Feel the difference.